| News Details |
| Astro India Mahindra Unveils the New Thar ROXX STAR EDN – | | An Aesthetically Elevated Addition to the Thar ROXX Range | 
Jammu, February 10 (Scoop News)-Astro India Automobile, the authorized dealer of Mahindra & Mahindra Ltd., proudly unveiled the new Thar ROXX STAR EDN, an exclusive and aesthetically enhanced addition to the Thar ROXX portfolio.
The unveiling ceremony was graced by the august presence ofdignitaries from Mahindra, Mr. Sanmukh Khaira, Zonal Manager – Sales, along with Mr. Rahul Vaidya, Regional Manager, and Mr. Rahul Kalal, Area Sales Manager,Mr Ankush Sharma, Channel Manager. The event was held amidst an enthusiastic gathering of valued patrons and customers, and in the distinguished presence of Chairman Mr. Mohinder Gupta, Managing Director Mr. Vikram Mahajan, Director Mr. Satyam Gupta, and Dr. C. D. Gupta.
Crafted for customers seeking an exclusive and premium touch, the Thar ROXX STAR EDN seamlessly blends Thar’s legendary capability with bespoke design enhancements across both the exterior and the cabin.
Highlights – Thar ROXX STAR EDN
· All-Black Leatherette Seats with Suede Accents: A premium dark theme that elevates the cabin ambience and overall comfort.
· Piano Black Grille: A sleek piano black front grille that lends a bold yet sophisticated character, reinforcing the STAR EDN’s exclusivity.
· Piano Black Alloy Wheels: Matching premium-finish alloy wheels that further enhance the Thar ROXX’s commanding stance with refined elegance.
· Color Options: Introduction of a vibrant new hero color, Citrine Yellow, adding a distinctive and sporty presence. Other available colors include Tango Red, Everest White, and Stealth Black.
The Thar ROXX STAR EDN continues to offer Mahindra’s proven powertrain options—G20 TGDimStallion and D22 mHawk engines. The G20 TGDi delivers a maximum power of 130 kW at 5000 r/min with 380 Nm torque, while the D22 mHawk produces 128.6 kW at 3500 r/min with 400 Nm torque. All variants are equipped with a rear-wheel-drive system, ensuring versatility across varied driving conditions.
Since its debut in 2024, the Thar ROXX has captured the imagination of customers across India with its compelling blend of advanced capability and modern refinement. It has quickly established itself as a lifestyle icon on Indian roads, redefining SUV benchmarks. The Thar ROXX has been widely acclaimed, winning 36 awards, including 15 ‘Car of the Year’ titles and the prestigious Indian Car of the Year (ICOTY) 2025, reinforcing its dominance in the Indian automotive market.
Astro India Automobile, a state-of-the-art 3S facility located at National Highway, Bari Brahmana, has consistently delivered superior customer experiences through its well-trained workforce, modern showroom, and best-equipped workshop and body shop. A sustained year-on-year increase in customer patronage has enabled the dealership to expand its infrastructure both vertically and horizontally.
To enhance customer reach and accessibility, Astro India Automobiles operates showrooms at Toph Sherkhanian, Narwal, Udhampur, Kathua, and Rajouri. The dealership also serves customers in far-flung and rural areas through outlets at Akhnoor,R.S. Pura, Phinter, Doda, and Sunderbani. Continuous training programs, modern equipment, and the latest machinery ensure flawless operations, superior performance, and consistently high standards of sales and service.
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