| News Details |
| CGPWA members visit JKMPCL Milk Plant, Laud Transformation | | 
Jammu, November 28 (Scoop News)- Under its initiative of visiting landmark projects in and around Jammu, forty members of the Central Govt. Pensioners’ Welfare Association, Jammu (CGPWA) today visited the Milk Plant at Satwari run by Jammu & Kashmir Milk Producers’ Cooperative Limited ( JKMPCL). The CGPWA members led by the President, Kuldeep Khoda went around the plant and got briefing on the processes of manufacturing standardized milk and milk products and transformation in its functioning.
Welcoming the members of CGPWA to the plant, the Chairman of the JKMPCL, Ashok Angurana said that the JKMPCL has two main objectives, one is to prevent exploitation of dairy farmers and they get remunerative price of milk and the second one is to provide our products at affordable price with satisfaction of the consumers of their quality which is of the same quality as is of Amul. He said that both these objectives have been achieved and today our products are market leaders.
Angurana said that the Milk Plant of JKMPCL is the largest dairy cooperative organisation in J&K UT, handling about 2 lakh milk daily with 75000 dairy farmers operating through 1654 Village Dairy Cooperative societies including 18000 women dairy farmers. He said that the JKMPCL has made a turnaround in the last ten years showing 20 % growth in sale proceeds last year crossing Rs 406 crore, mainly due to focus on modernization, quality assurance and customer satisfaction.
Angurana said that the journey of success began with special arrangement made with Gujarat Cooperative Milk Marketing Federation in 2004 on the advice of late Dr Verghese Kurien, popularly known as the Milkman of India. Under this arrangement the JKMPCL has been benefited by their guidance, technical support, marketing expertise, quality management systems and strategic direction. It is under their guidance the JKMPCL has been able to upgrade its products to the international level. He said that the JKMPCL is selling its products under the name of Amul and Snow Cap. Once a dead public sector unit twenty years ago, it is now a profit giving unit giving bonus to milk producers. There has been steady growth of these milk producers in these years. The JKMPCL had 15340 Milk producers in 2018-19 and today their number is 75000.
Referring to its milk procurement network, Angurana said that JKMPCL’s societies at the ground level, have automatic milk collection facilities. With 11 Bulk Milk Coolers ( BMC) sites in Jammu and 13 in Kashmir, it has robust cold chain infrastructures with a chilling capacity of 3.60 lakh litre per day. It procured 675 lakh kilograms of milk during 2024-25. Its turnover too increased from Rs 47 crore in 2018-19 to Rs 407 crores in 2024-25. At present, it is producing six milk products – Butter Milk, Ghee, Paner, Kheer and Ice Cream. It is planning to manufacture Kalari and trial runs are in progress. A new modern Tetra pack plant has been commissioned recently. In fact, the entire complex has been renovated in line with new management culture and vision under the slogan of Farm to families.
Angurana said that despite best efforts, 68% of the raw milk is still being supplied through unorganized sector and the Govt is keen that 100 % milk should come through organized which would ensure quality products.
Later, a professionally made documentary on the functioning of the JKMPCL at ground level was screened. The CEO and Member Secretary of the Board of Directors, Chirag explained its different features. All members of the visiting CGPWA lauded the achievements.
Complimenting Ashok Angurana for transforming the cooperative dairy farming in J&K, the President of CGPWA, Jammu, Kuldeep Khoda said that the quality of its products is very high and can match with any high quality of milk and milk products being sold in Jammu & Kashmir under other popular brands. This, he said, is the result of the skills, commitment, hard work and vision of Chairman Angurana and his dedicated team.
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