| News Details |
| Game of Stories: Directorate of YSS Launches "Khel Khel Mein" Weekly Podcast | | “Khel Khel Mein” is not merely a publicity tool; it is a strategic instrument for building a robust sports culture: DG YSS | 
Srinagar, November 17 (Scoop News)-Forget the final score. The real game is in the story. The Youth Services and Sports Department of J&K has launched a powerful new initiative, “Khel Khel Mein,” an official podcast that goes beyond the podium to capture the raw, beating heart of sports—the athlete's journey.
Launched on September 5, 2025 by the Director General of Youth Services & Sports Department J&K Anuradha Gupta, amid the excitement of the 69th National School Games, the podcast represents a strategic leap into digital storytelling. It aims to build a lasting legacy by weaving a tapestry of local sporting dreams, moving from the playing fields directly into the homes and minds of the youth.
The debut episode, featuring celebrated Wushu star Jiya Manhas, has exploded across the Department’s social media channels, proving the immense appetite for authentic, homegrown narratives. By spotlighting a local hero who has achieved national and international acclaim, the podcast makes triumph tangible. For a young aspirant in Srinagar or Jammu, Jiya’s story is not a distant fantasy but a relatable blueprint for success, built on discipline and resilience.
"The genius of “Khel Khel Mein” is its focus on the narrative behind the medal. The podcast format allows for a deep dive into the gruelling pre-dawn training sessions, the resilience forged in defeat, and the pivotal guidance of a coach. It democratises inspiration, asserting that every journey from a district tournament to an international arena is worthy of recognition." said DG YSS. "Furthermore, “Khel Khel Mein” is a strategic tool aligned with the J&K Sports Policy, serving to inform the public, demystify the path to excellence, and foster a sense of collective pride." she added.
By featuring coaches and personalities of national and international repute, the podcast will create a vital bridge between established expertise and emerging talent. It offers virtual mentorship, transforming abstract advice into relatable anecdotes and providing a roadmap no textbook can offer.
This initiative is a masterstroke in modern community engagement. The Department is strategically leveraging platforms like YouTube, Instagram, and Facebook to meet the youth where they are. The viral reception of the first episode validates this digital offensive, turning the slogan “Sports for All, Fitness for All” into a dynamic, living conversation.
Hosted by the well-known broadcaster and Television Presenter Azhar Hajini, the podcast ensures high production quality and compelling narrative arcs that captivate listeners.
Ultimately, this is more than a podcast; it is an invitation for community building. The overwhelming response to Jiya Manhas’s story is the first ripple in a wave of engagement. By humanising athletes, the initiative encourages parents, teachers, and local leaders to become active participants in the sporting ecosystem.
The Youth Services and Sports Department has planted a seed. With its successful debut, “Khel Khel Mein” has proven that the next champion is not just trained on the field but inspired through a story that whispers, “If they can do it, so can you.” Tune in this is the sound of a new sporting revolution.
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